Wild

We're the UK's No.1 refillable bathroom brand. Maybe you've seen our ads, or our shelf in your local supermarket. Wherever you find us, we stand for the same thing: removing single use plastic from your bathroom. A long, long time ago (ahem... 2019) childhood best friends Charlie and Freddy had a thought: what if you could make personal care with less plastic waste? Everyone loves a reusable bottle, what if you did the same with... deodorant? Our first attempts at our refillable deodorant were a bit experimental. But we quickly hit on a 98% natural formula, and a case design that really worked. And as soon as we made it available to buy, people absolutely loved it. The word of mouth spread quickly, and soon we'd added a refillable body wash to the range. This was followed by lip balm and then refillable roll on deodorant - with refillable antiperspirant coming this year.

Quoted from wearewild.com, in Wild's own words. We have not edited it and we do not vouch for it.