Vanilla Blanc

They say becoming a parent is a turning point in your life - in mine it certainly was. It created an enhanced sense of responsibility - made me so much more aware of the things I was buying - I wanted products that wouldn't cause a reaction on the skin, products that wouldn't harm the environment, products that really did what they claimed but didn't compromise on aesthetics and a sense of luxury. After all, moments of relaxation and luxury as parents take on a whole new level of importance! I also realised that so many of these natural, organic products tend to look so similar - shabby chic, earthy and rustic - and that just didn't appeal to me in the same way. I wanted to buy a range of home fragrance and laundry products that properly delivered on product benefits, that were kind to the environment but which also looked like a luxury brand. I couldn't find one so I created one - and Vanilla Blanc and Read/the/label were born - helping to define a new genre of "natural luxury"...

Quoted from vanillablanc.co.uk, in Vanilla Blanc's own words. We have not edited it and we do not vouch for it.