Hiut Denim Co

Denim has been part of Aberteifi's working life for generations. In the 1960s, the town's jeans factory employed more than 400 makers and produced around 35,000 pairs a week. Denim was not a distant industry here. It was part of the daily pattern of the town. When production moved offshore in 2002, the jobs left, but the skill remained. Hiut was founded in 2011 to put that knowledge back to work and to train a new generation of makers. A pair of Hiuts passes through many skilled hands. Cutters work from paper patterns. Machinists guide the denim through each seam. Sewists finish, check and sign the pair before it leaves the factory. The tools are industrial, but the judgement is human. Some makers have spent decades learning denim at the machine. At Hiut, the most experienced craftspeople are known as Grand Masters. They understand the small differences that change a pair: the pressure needed to guide cloth cleanly, the behaviour of a heavier weave, the way a seam should sit after wear. Inside each pair is a maker's name. It is a small mark, placed where only the wearer is likely to notice it. It records that the work passed through a real factory, in a real town, under the care of a person with skill.

Quoted from hiutdenim.co.uk, in Hiut Denim Co's own words. We have not edited it and we do not vouch for it.