Alpkit

"There was a time when we had a lot of time free, so we stumbled into the outdoors. We worked in outdoor shops, saved some cash, and got ourselves kitted out. We travelled, did some routes and life was good. Then our kit started falling apart, we were no longer students and we realised the cost of replacing it. As we waited to pick up yet another x-xtra large fleece in the sales we patched up our waterproofs and wore an extra jumper in our smelly sleeping bags. During this time we realised that the passing years had taught us something, we had the experience to create something new. And somewhere therein lays the real story of how Alpkit was born. Born out of a passion for the outdoors and not accepting the price of getting superior clothing and equipment that's as good as the best in our sacks. Four ordinary people trying to make some thing extraordinary. And why Alpkit? It's just a name... we go to the alps, we climb, we ride, we paddle, we swim, we run, we board, we visit our in laws.. we produce kit.. we didn't want it to be complicated". Alpkit is founded on friendship, a love of adventure and a deep frustration at the high cost of top-end gear.

Quoted from alpkit.com, in Alpkit's own words. We have not edited it and we do not vouch for it.