Woods Ultimate Supreme Egyptian Cotton Mats

Woods Fine Linens

£190

Ultimate Supreme has been two years in development by William Woods, based on his extensive knowledge of famous British towel mat manufacturers from the late twentieth century. Sadly, many of these once great towel makers went out of business in the 1980s, and some so-called British brands of today are anything but. There was one towel in particular that stood out above all others as the best during that period, and our challenge was to reproduce that perfect, quintessentially British towel mat again. Ultimate Supreme Mats are made from the finest Egyptian Giza cotton with a super-softness tha

Woods Fine Linens's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as WOODS OF HARROGATE LIMITED, number 00740218. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.