Chloroform advert v1 - T-shirt

SUB ZERO COUTURE LTD

£18

A vintage-style ad that feels a little too cheerful for what it’s selling. The Chloroform design flips classic 1950s advertising on its head — bright colours, smiling mascots, and “trustworthy” messaging… hiding something far more questionable underneath. Playful at first glance, unsettling the longer you look. It’s nostalgia, distorted. Clean, bold, and deliberately off — built to stand out and start conversations. Material: 100% cotton.* Seamless twin needle collar. Taped neck and shoulders. Tubular body. Twin needle sleeves and hem. Tear out label. Weight: White 170gsm. Colours 180gsm. *Ash

SUB ZERO COUTURE LTD's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as SUB ZERO COUTURE LTD, number 17076689. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
Not established. Many companies file a statement rather than naming a controlling shareholder.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.