Apex Armchair

SEET LONDON LTD

£345

Apex Armchair The apex armchair blends curved and angular accents for an eclectic, functional look. A soft, cushioned seat slopes gently into a supportive padded backrest for everyday comfort. L-shaped armrests link the back to the base and double as front legs for a confident stance. The result is a stylish chair that makes a strong visual statement without feeling over-designed. Made with eco friendly materials, it’s a considered choice for modern spaces and a sustainable lifestyle. Choose Blue or Burgundy Velvet for a rich finish, or opt for Olive Soft Weave for a calm, contemporary tone. P

SEET LONDON LTD's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as SEET LONDON LTD, number 14593888. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
Not established. Many companies file a statement rather than naming a controlling shareholder.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.