Diffuser Reeds (Natural)

Roja Parfums

£25

Plunging into a luxurious 750ml crystal decanter, ROJA's replacement Diffuser Reeds absorb your stunning home fragrance into high-quality Raffia reeds that require rotation just once a month. The soft, diffusive quality of the wood absorbs and disperses the chosen scent into the atmosphere as gently as a whisper. When the reeds have drank their final drop of the fragrant elixir, a replacement ROJA scent can be decanted into the crystal flacon; ready to continue their evanescent spell upon the home.

Roja Parfums's own words, read from their page.

Buy from Roja ParfumsPrice seen 2026-09-04. Affiliate link.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as ROJA PARFUMS HOLDINGS LIMITED, number 07881919. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.