Trend Leader
Rethink Press
£16.99
Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: What trends are and how forward-looking businesses use them The key skills and behaviours shared
Rethink Press's own words, read from their page.
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