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Trend Leader

Trend Leader

Rethink Press

£16.99

Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: What trends are and how forward-looking businesses use them The key skills and behaviours shared

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The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.