The Consumer Insights Revolution
Rethink Press
£16.99
Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions : Practical steps and real-life stories to evolve your insights team. Strategic evolution : Develop your people, processes, and technology to drive significant organizational change. Insights maturity framewo
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