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The Consumer Insights Revolution

The Consumer Insights Revolution

Rethink Press

£16.99

Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions : Practical steps and real-life stories to evolve your insights team. Strategic evolution : Develop your people, processes, and technology to drive significant organizational change. Insights maturity framewo

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.