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Product First

Product First

Rethink Press

£14.99

Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt. Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business – and the quantum leap towards accelerating value delivery. Learn how to: Design a complete blueprint to attract, educate and inspire customers in a global

Rethink Press's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.