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The Business of Stories

The Business of Stories

Rethink Press

£14.99

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how . In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). This game-changing framework will help you to: Understand why storytelling is a superpower

Rethink Press's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.