The Business of Stories
Rethink Press
£14.99
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how . In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). This game-changing framework will help you to: Understand why storytelling is a superpower
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