Hug Rug X Graham & Brown Eco-Washable Whispering Fern Mocha

Phoenox TextilesMade in the UK

£95.8

Introducing the Hug Rug x Graham Brown Eco-Washable Rug collection, combining signature British design with everyday practicality. Wallflower Sage captures the freshness of a flourishing garden in full bloom. A meadow of delicate pastel flowers unfolds across a calming sage green ground, creating an uplifting design abundant with colour, movement and life. Stain-resistant, machine washable and non-slip, Eco-Washable rugs are ideal for busy homes. Available in a range of designs, sizes and colours, made in the UK from recycled materials, they’re a rug you can feel good about.

Phoenox Textiles's own words, read from their page.

Buy from Phoenox TextilesPrice seen 2026-09-04. Affiliate link.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as PHOENOX TEXTILES LIMITED, number 00528027. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Stated by the company: "manufacture 80% of our textiles in our two mills in Huddersfield" Source.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Made in the UK
The maker states: Made in the UK Source. Their words, not ours; we have not independently verified it.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.