Hug Rug X Graham & Brown Eco-Washable Allure

Phoenox Textiles

£95.8

Introducing the Hug Rug x Graham Brown Eco-Washable Rug collection, combining signature British design with everyday practicality. Allure offers show stopping impact through a richly detailed archival design. Hand painted blooming florals and graceful birds unfold across a dramatic black ground, creating a look that feels intense, intriguing and full of character. Stain-resistant, machine washable and non-slip, Eco-Washable rugs are ideal for busy homes. Available in a range of designs, sizes and colours, made in the UK from recycled materials, they’re a rug you can feel good about.

Phoenox Textiles's own words, read from their page.

Buy from Phoenox TextilesPrice seen 2026-09-04. Affiliate link.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as PHOENOX TEXTILES LIMITED, number 00528027. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Stated by the company: "manufacture 80% of our textiles in our two mills in Huddersfield" Source.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.