Smoothing Blow Dry Cream

Percy & Reed

£22

SMOOTHING : Conditioning ingredients, including sunflower seed extract and camellia seed oil, tame unruly hair and conceal flaws for a beautiful, salon style blow dry. ANTI-FRIZZ : Laboratory proven to shield hair from frizz and humidity for up to 72 hours, this hair tamer keeps locks sleek, silky and well-behaved. PROTECTION : Expert ingredients give heat protection, as well as defending hair from UV damage.

Percy & Reed's own words, read from their page.

Buy from Percy & ReedPrice seen 2026-09-04. Affiliate link.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as PERCY & REED PRODUCT LIMITED, number 07458217. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Stated by the company: "The Percy & Reed salon was founded in 2007 on Great Portland Street in London's iconic West End by Paul Percival" Source.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.