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Auto Review Cord Corporation by Rod Ward

Auto Review Cord Corporation by Rod Ward

Oxford Diecast

£5.95

Errett Lobban Cord, born in 1894 in Missouri, was a super-salesman brought in to rescue the ailing Auburn car company. He soon took control of the firm, then he acquired Duesenberg, the top US luxury car maker of the period. He also took over Lycoming, who made the engines, plus coachbuilders and makers of other car components from axles to springs. EL Cord seems to have been very personable; not only did potential buyers find his approach irresistible, his employees were loyal, though he paid poor wages. He recognised his own lack of specialist expertise, always choosing to employ the best pe

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The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.