Velvet Cushion

Initially London

£65

A monogrammed velvet cushion is the perfect finishing touch to a well-dressed sofa or bed. We embroider the monogram nice and big so the texture and sheen of the embroidery stand out against the velvet of the cushion cover. And our fluffy duck feather insert, which is made from ethically sourced and Responsible Down Standard quality feathers, makes it plump. We love a gorgeous shape monogram design but a big single initial, or two or three, in a cool font style is also impressive. Alternatively, try a name or a favourite word. Last but not least, if you've got a family crest or corporate logo

Initially London's own words, read from their page.

Buy from INITIALLY LONDON LIMITEDPrice seen 2026-09-26. Not an affiliate link, we earn nothing from it.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as INITIALLY LONDON LIMITED, number 09254941. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.

Velvet Cushion

Where this comes from

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