Designerly ways of knowing

Name: Designerly ways of knowing
Brand: House of Aeiou

House of Aeiou

£10

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Design thinking has created divisions in the discipline: either designers are too theory driven or simply practitioners. Those feeling lost can easily turn to a language meant to inspire creative production in easy to pitch ways, where rhetoric uses design to keep power at bay, to celebrate hegemonic beliefs which are used to indoctrinate designers in bad education, incapable of imagining different futures. If you take away the post-its, the A3 papers and the markers, can designers think? Led by Antonio Gramsci’s advice that knowing thyself requires compiling an inventory, design critic, educa

House of Aeiou's own words, read from their page.

Buy from HOUSE OF AEIOU LTDPrice seen 2026-09-26. Not an affiliate link, we earn nothing from it.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as HOUSE OF AEIOU LTD, number 14076430. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.

Designerly ways of knowing

Where this comes from

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