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ANTIMEMETICS: WHY SOME IDEAS RESIST SPREADING by Nadia Asparouhova

ANTIMEMETICS: WHY SOME IDEAS RESIST SPREADING by Nadia Asparouhova

Good Press

£15

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120 x 181mm, 168 pages, Black white printing, Perfect bound, Softcover, 2025 It's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats, texts, and whisper networks. While memes – self-replicating bits of culture – thrive in an attention-driven economy, other ideas are becoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores this paradox, uncovering the hidden forces that determine what we remember, what we forget, and why some ideas – no matter how compelling – resist goi

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.