Ice Blue Superior

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

• UK company

  Registered at Companies House as EMMA WILLIS LIMITED, number 03698533. Checked 2026-08-29.

  Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.

• UK operations

  Stated by the company: "Emma divides her time between the Jermyn Street and Mayfair shops, and working with the creative team in their Gloucester Atelier, Bearland House." Source.

  Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.

• British-owned

  No majority shareholding traced outside the UK. Companies House.

  Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.

• Made in the UK

  The maker states: Made in England Source

  This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.