SRAM X01 Eagle AXS Shifter

Bird Cycleworks

£166.67

It’s simple. It’s about performance. The pure shifting performance of Eagle AXS™ is the real difference maker. Shift under load, over the roughest terrain, uphill, without changing your grip on the bar. Eagle AXS™ changes your level of control on the bike when you’re under pressure and pushing hard into the red. But more than that, it changes your relationship with the bike. No cable, housing or wires to manage opened up design and engineering possibilities with the Eagle AXS™ controller. Helping us pioneer a completely new shifting experience with new ergonomic touchpoints that take just enou

Bird Cycleworks's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as BIRD CYCLEWORKS LTD, number 08484889. Checked 2026-09-06.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.

SRAM X01 Eagle AXS Shifter

Where this comes from

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