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Pure Radiance

Name: Pure Radiance
Brand: Aromara

Aromara

£40

We have not confirmed this price since it was first recorded. Check before buying.

Pure Radiance is Aromara's take on Xerjoff Erba Pura , the bright Mediterranean crowd-pleaser. Built at 35% Extrait. £40 instead of £205 for 100ml. Bergamot, lavender and lemon open it, honey, cinnamon and jasmine in the heart, over tobacco, vanilla, tonka and vetiver. Fruity, warm and radiant. 35% Extrait. 7+ hour wear, guaranteed. 60-day money-back. The notes Top: Bergamot, Lavender, Lemon Heart: Honey, Cinnamon, Jasmine Base: Tobacco, Vanilla, Tonka Bean, Vetiver Erba Pura vs Pure Radiance Xerjoff Erba Pura Pure Radiance Price £205 for 100ml at Harrods £40 for 50ml, from £6.99 Concentration

Aromara's own words, read from their page.

Buy from AROMARA LIMITEDPrice seen 2026-09-17. Not an affiliate link, we earn nothing from it.

Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as AROMARA LIMITED, number 17321901. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.

Pure Radiance

Where this comes from

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