Deception – NZ Pale Ale – 4.1%

Name: Deception – NZ Pale Ale – 4.1%
Brand: Abbeydale Brewery

Abbeydale Brewery

£16.5

We have not confirmed this price since it was first recorded. Check before buying.

New Zealand Pale Light and refreshing NZ Pale Ale, showcasing incredible Nelson Sauvin hops famed for delicious citrus flavours with hints of gooseberry and white grape. Primarily hopped with Nelson, balanced by the addition of other hops including Amarillo, Chinook, Galaxy and Columbus giving a crisp bitter finish. The story of Deception starts back in 2008, when we were trialling some new hops in a series of specials. Friend of the brewery Stuart Noble wouldn’t stop talking about a new hop from New Zealand, Nelson Sauvin, a hop that supposedly brought with it flavours of Sauvignon Blanc, and

Abbeydale Brewery's own words, read from their page.

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Where this comes from

The part other shops don't tell you. Three separate questions, kept separate on purpose, each with its source.

UK company
Registered at Companies House as ABBEYDALE BREWERY LIMITED, number 04586313. Checked 2026-08-29.
Means the business is a British legal entity, not a British-sounding name owned elsewhere. It says nothing about where anything is made.
UK operations
Not yet checked.
Means people employed here, or premises they actually work from. We keep this separate from the company badge because a registered office can be an accountant's spare room, and a company can be registered in Britain while everything it does happens somewhere else. Where we have not looked, we say so rather than assuming.
British-owned
No majority shareholding traced outside the UK. Companies House.
Read from the register of people with significant control, following the chain of holding companies. It does not gate anything: a firm can be made here and owned elsewhere, and that is worth telling you rather than hiding.
Where it is made
The maker doesn't say, so neither do we.
This is about the individual product, not the company. A British firm can sell things made abroad, which is normal and not a criticism. We would rather tell you which is which than average them into a score.

Deception – NZ Pale Ale – 4.1%

Where this comes from

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